activities for customer base expansion which are top-up promotion “Topping up 100 Baht, free of charge” for attracting middle-class customers. Moreover, the Company offers the CRM activities to collect points
activities for customer base expansion which are top-up promotion “Topping up 100 Baht, free of charge” for attracting middle-class customers. Moreover, the Company offers the CRM activities to collect points
% 1,917.43 57.4% 9.7% Advertising income 4.61 0.6% 4.04 0.5% 7.15 0.9% 77.0% 55.1% 11.54 0.4% 21.07 0.6% 82.6% Total revenue from core business (3 items) 832.82 100.0% 831.82 100.0% 819.27 100.0% -1.5% -1.6
,75 1 kiosks in order to expand point of service to cover all areas nationwide as well as launches marketing promotion through the CRM activities to collect points for luck and prize redemption in order
) Amount % Credit card fee 1.48 1.57 (0.10) (6.07) Advertising and PR expense 0.68 0.43 0.25 56.70 Sales promotion - CLMV 0.00 2.05 (2.05) (100) Sales incentive 2.16 1.68 0.48 28.87 Others 0.83 0.83 0.00
For the year Increase (Decrease) Dec. 31, 19 Dec. 31, 18 Amount % Credit card fee 6.87 7.38 (0.51) (6.90) Advertising and PR expense 1.82 2.01 (0.19) (9.21) Sales promotion - CLMV 0.00 2.05 (2.05) (100
sales staffs, advertising media fee for product promotion, distribution fee paid to Zuellig Pharma Ltd. under the Distribution Agreement and compensation for distribution of company’ s products in the
period at the previous year. It is mainly due to the selling promotion and advertising expenses from Wuttisak Cosmetic launching Wuttisak Beauty Station to expand its business into the total beauty
revenue as there was a lead time for certain expenses that the Company must plan in advance such as advertising expenses spent on various media. Furthermore, the Company had significant advertising and
advertising of new projects in 2017 and the increase of sales promotion. - Administrative Expenses in 2017 amounted 685.22 million baht increased by 201.89 million baht or 41.77% compared to 483.33 million baht