increase of selling, advertising and promotion expenses to accelerate revenue recognition for ready to move- in projects and to increase sale for the projects under construction. Moreover, the Company has
baht increased by 530.80 million baht or 92.84% compared to 571.75 million baht in 2017 due to the increase of unit transfer and advertising & sales promotions especially in foreign market
and 2018 were THB 175.92 and 154.89 million respectively. Selling expense had risen by THB 21.03 million or 13.58% due mainly to increase of selling and advertising expenses for the overall projects
baht increased by 181.29 million baht or 162.91% compared to 111.28 million baht in Q3/2017 due to the increase of unit transfer and advertising & sales promotions especially in foreign market
from the same period of 2017 due to the higher expenses from organizing events, advertising and public relation to promote Indian series and other series. Such promotion strategy resulted in continuous
which are top-up promotion “Topping up 100 Baht, free of charge” for attracting middle-class customers. Moreover, the Company offers the CRM activities to collect points for luck and prize redemption in
activities for customer base expansion which are top-up promotion “Topping up 100 Baht, free of charge” for attracting middle-class customers. Moreover, the Company offers the CRM activities to collect points
% 1,917.43 57.4% 9.7% Advertising income 4.61 0.6% 4.04 0.5% 7.15 0.9% 77.0% 55.1% 11.54 0.4% 21.07 0.6% 82.6% Total revenue from core business (3 items) 832.82 100.0% 831.82 100.0% 819.27 100.0% -1.5% -1.6
,75 1 kiosks in order to expand point of service to cover all areas nationwide as well as launches marketing promotion through the CRM activities to collect points for luck and prize redemption in order