decrease of THB 110 million, spent on media advertising and sales promotion activities at the selling points to create brand awareness, product experience and purchase intention by focusing on selective
: Thousand Baht) Consolidate F/S Q3/2019 Q3/2018 Δ% Q2/2019 Δ% Q1/2019 Δ% Revenues from sales and services 508,737 534,355 -5% 484,581 5% 489,694 4% Interest income 1,881 100 1,781% 2,381 -21% 2,184 -14% Gain
quarter of prior year by Baht 1 .58 million or equivalent to 30.73% mainly due to decreasing of advertising and promotion expenses by Baht 0.52 million and increasing of sales incentive by Baht 0.95 million
advertising and public relation expenses by Baht 177 million, the decrease in sales promotion expenses by Baht 108 million, the decrease in other selling expenses by Baht 12 million and the specific business
) Advertising and PR expense 0.76 0.51 0.25 48.26 1.44 0.94 0.49 52.13 Sales promotion - CLMV 0.00 0.01 (0.01) (100) 0.00 2.05 (2.05) (100) Sales incentive 2.57 2.35 0.22 9.48 4.73 4.03 0.71 17.55 Others 0.77
. 30, 2019 Sep. 30, 2018 Amoun % Credit card fee 1.85 2.05 (0.19) (9.50) 5.11 5.61 (0.50) (8.91) Advertising and PR expense 0.18 0.54 (0.36) (66.87) 1.62 1.48 0.13 8.97 Sales promotion - CLMV 0.00 0.00
Year 2017 Year 2016 Mana Patanakarn Company Limited 89.27 56.97 Advance Prefab Company Limited 13.47 -0- TasteMaker Company Limited 0.87 -0- Total 103.61 56.97 In 2017, sales and promotion expenses of
a result of the decrease in advertising and public relations expenses of Baht 18 million, the decrease in promotion expense and other selling expense of Baht 10 million. In addition, the decrease in
equivalent to 9.03% mainly due to increasing of advertising and promotion expenses – CLMV by Baht 1.11 million and the credit card fee by Baht 1.14 million. Administrative expenses For the year 2018, the
baht, which was 52.9 million baht or 64.1% higher than 2016. Most of increasing expenses were employee remuneration increased as a result of new business expansion and Café Shop, advertising expenses and