) Amount % Credit card fee 1.48 1.57 (0.10) (6.07) Advertising and PR expense 0.68 0.43 0.25 56.70 Sales promotion - CLMV 0.00 2.05 (2.05) (100) Sales incentive 2.16 1.68 0.48 28.87 Others 0.83 0.83 0.00
For the year Increase (Decrease) Dec. 31, 19 Dec. 31, 18 Amount % Credit card fee 6.87 7.38 (0.51) (6.90) Advertising and PR expense 1.82 2.01 (0.19) (9.21) Sales promotion - CLMV 0.00 2.05 (2.05) (100
sales staffs, advertising media fee for product promotion, distribution fee paid to Zuellig Pharma Ltd. under the Distribution Agreement and compensation for distribution of company’ s products in the
period at the previous year. It is mainly due to the selling promotion and advertising expenses from Wuttisak Cosmetic launching Wuttisak Beauty Station to expand its business into the total beauty
revenue as there was a lead time for certain expenses that the Company must plan in advance such as advertising expenses spent on various media. Furthermore, the Company had significant advertising and
advertising of new projects in 2017 and the increase of sales promotion. - Administrative Expenses in 2017 amounted 685.22 million baht increased by 201.89 million baht or 41.77% compared to 483.33 million baht
advertising of new projects in 2017 and the increase of sales promotion. - Administrative Expenses in 2017 amounted 676.54 million baht increased by 193.21 million baht or 39.97% compared to 483.33 million baht
decreased by Baht 2.6 million, mainly due to decrease of transportation expenses, advertising and promotion expenses. 4) Financial cost in quarter 3/2017 of Baht 2.2 million, same as the quarter 3/2016. 5
%, mainly due to decreasing of advertising and promotion expenses by Baht 7.83 million because in this year, the Company focuses on internal marketing by creating customer satisfaction. Administrative
decreased 6.9% from 4Q18. In 1Q19, selling and administrative expenses increased from 1Q18 as a result of increased sales marketing promotion and advertising expenses. Net profit In 1Q19, net profit amounted