, advertising and public relation to promote its contents. Such promotion strategy resulted in continuous growth in revenue form program right of the Company. Baht Million 2017 2018 +/(-) +/(-) % Expense from
is 32,000 baht per kiosk through increase usage frequency through marketing promotion campaign and the 100 baht refill without fee promotion, as well as adding many new services such as money transfer
staff’s achievement of the targeted sales volume and thus receipt of commission from the Company as agreed upon. Meanwhile, the Company’s advertising expenses moved down by Baht 0.83 million and sale
marketing and advertising campaigns, hence no advertising and sale promotion expenses to be borne. 4. Administrative expenses The Company’s administrative expenses in Q2/2018 accounted for Baht 19.75 million
increase of selling, advertising and promotion expenses to accelerate revenue recognition for ready to move- in projects and to increase sale for the projects under construction. Moreover, the Company has
baht increased by 530.80 million baht or 92.84% compared to 571.75 million baht in 2017 due to the increase of unit transfer and advertising & sales promotions especially in foreign market
and 2018 were THB 175.92 and 154.89 million respectively. Selling expense had risen by THB 21.03 million or 13.58% due mainly to increase of selling and advertising expenses for the overall projects
baht increased by 181.29 million baht or 162.91% compared to 111.28 million baht in Q3/2017 due to the increase of unit transfer and advertising & sales promotions especially in foreign market
from the same period of 2017 due to the higher expenses from organizing events, advertising and public relation to promote Indian series and other series. Such promotion strategy resulted in continuous
which are top-up promotion “Topping up 100 Baht, free of charge” for attracting middle-class customers. Moreover, the Company offers the CRM activities to collect points for luck and prize redemption in