the Covid-19 outbreaks. However, most of the drop was compensated by sales of Woody C+ Lock Lemon Flavoured, the new vitamin C drink launched in March 2020 under the Company’s production and the joint

Company focused on marketing activities and new product launch, such as, Tempura Seaweed Salted Egg and Tinten Seasoned Squid Salted Egg, thereby causing the Company’s market share to reach more than 70

investments in new product launch, e.g., “Tin Ten” seasoned squid with salted egg and “Hinoya” Curry Shop, and as such, the expenses relative to sales during the product launch would be higher than usual. The

product differentiation strategy and careful allocation of marketing and promotional budgets to spur growth through priority channels. The launch of Green Apple flavored energy drink in the late 2016 is an

differentiation strategy, especially the Green Apple flavored energy drinks under Carabao trademark, which are getting more recognition from customers. Nevertheless, ICUK does realize the dynamics and competitive

on February 11, 2016), which was resulted to a few patients treated by replacement therapy. Moreover, Irving Corporation Ltd. gained revenue from distribution of full-flavored product for dialysis by

English Football League and product differentiation strategy, especially the Green Apple flavored energy drinks under Carabao trademark, which are getting more recognition from customers. As a consequence

, especially the Green Apple flavored energy drinks under Carabao trademark, which are getting more recognition from customers. As a consequence, ICUK’s business plans aim to entail further penetrations in more

, respectively. The rise was mainly driven by growth from overseas business and also domestic sales of a new product, carbonated canned green apple flavored Carabao in 180ml (“Carabao Green Apple”), launched