Thailand Launched 3 station sponsorship campaigns on BTS Skytrain network with AEON at Asok station, COMICO at Victory Monument station and Aquarius at Chong Nonsi station. AEON – Asok station COMICO
Bank PCL to install EDC for merchants under the e-Payment Joint Venture as part of the local card scheme to install EDC for merchants. We also staged PR campaigns to promote QR code payment so as to
(“O2O”) solutions through the talk-of-the-town ‘Station Sponsorship’ campaigns on 11 stations of the BTS Skytrain network. The innovation campaign has been unlocking the value of offline and online
localized marketing campaigns in prepaid segment remained in selective areas. Adoption of unlimited fixed-speed plans has increased, posting a challenge to uplift ARPU. Recently, more online channels have
Company Limited (“Channel 7”). VGI and Channel 7 will bundle their offline and online media including influencer campaigns from famous stars into new media packages under the joint venture’s influential
tourist SIM, while prepaid ARPU declined -3.9%QoQ to Bt156 following low price unlimited data plan as well as the effect of the NBTC’s campaigns causing lower top-up. Overall, blended ARPU declined to Bt239
fully amortization of 3G network asset offsetting 5G investment. AIS continued launching more campaigns following economic recovery and border reopening resulting in an increase in marketing expenses by
while automatically sending transfer amount summaries or bills as QR code rather than account details, together with a payment status alert, to merchants. In addition, campaigns were launched to promote