campaign boosting customer’s spending. In addition, price competition has heightened, underpinned by the low fixed-speed unlimited plans which limit the ARPU growth. For 5G service, our 5G network continued
was also benefited from the increase in 5G subscribers which still gives a 10-15% uplift in ARPU. AIS continues to prioritize customer experience by enhancing network and service quality and adopting
through higher value packages as well as cross-sell upsell to uplift the ARPU. The company is also committed to bringing more value to customers with various partnership offerings in contents, products, and
needs, including those with higher data offerings, 5G packages, or content-bundling packages combining multiple services. This contributed to overall positive trajectory of industry ARPU. Additionally
competition, AIS mobile service revenue was Bt130,062mn, grew 4.2% YoY based on subscriber growth of 2% and ARPU growth of 2%. Overall, price competition improved from FY18 when unlimited data plans were
discontinuing fixed-speed unlimited plans, which have been limiting data monetization. As majority of fixed- speed unlimited subscriptions came in 2H18 with one-year validity, an uplift in blended ARPU remained
to deliver a superior customer experience. Our effort to drive 5G adoption drove 5G subscribers to 3.9mn or 8.6% of total subscribers with the ARPU uplift of around 10-15%. Broadband and Enterprise
selling unlimited data packages driving the ARPU downward. Nonetheless, our 5G network continued to expand with >26k BTS and reached 85% of the population with our aim to deliver a superior customer
selling unlimited data packages driving the ARPU downward. Nonetheless, our 5G network continued to expand and reached 85% of the population with our aim to deliver a superior customer experience. Our all