with advanced technologies, driving sales of higher ARPU packages. Enterprise business thrived on digitalization demand amid economic uncertainty. Non-mobile enterprise business posted a revenue of
result, the average ARPU from October 2017 has continued to increase. In addition, the company has offered new services and marketing promotion champagne to boost usage amount through Bonnterm kiosk
. However, intense price competition resulted in 11%YoY drop in ARPU. AIS Fibre revenue in FY20 grew 22%YoY and accounted for 5.3% of AIS core service revenue. Enterprise business grew with digitalization
both pricing environment and handset campaigns despite lessen from previous year. Market was driven by postpaid acquisition via handset bundling package causing steady rise in blended ARPU throughout the
speed unlimited price plan while handset subsidies were more locally- focused compared to last year. With accumulation of fixed- speed unlimited subscribers, revenue and ARPU have been pressured. However
of a larger data plan; this resulted in the ARPU uplift for these 5G subscribers by 10-15%. We still aim to achieve 2mn 5G subscribers by the end of the year. The key drivers would be a higher data
from the rainy season in 3Q but continued to benefit from increasing tourism-related usage and efforts to uplift the ARPU. The competition stabilized since the beginning of the year while operators are
drove 5G adoption to 6.8mn users, above the target of 5mn. This represents 15% of total subscribers. The ARPU uplift of 5G subscribers stayed about 10-15%. AIS believes that our competitive edge in
strong and should still gradually result in industry’s ARPU uplift. For fixed broadband, operators have been more competitive in expanding fibre footprint to acquire and retain customers. Therefore
-value customers, causing the drop in acquisition rate. The growth is expected to gradually improve with long-term targets maintained. On the other hand, existing customers showed a continuing ARPU uplift