) as the local trade partners expanded their distribution coverage as well as adopted effective promotion campaigns in relation to the Group’s official football sponsorship status in their own
quarter last year. The decrease is expected to be short- term as the contracts of O2O campaigns were mostly terminated in June 2018, a normal budget-end period for agencies and clients. Hence, the Company
expenses and layoff. Therefore, our business has been affected in every segment, particularly fashion in Thailand and Italy. Promotional activities, new campaigns and discounts as well as co-promotions with
handset bundling and pre- to-post migration. Prepaid segment grew robustly, adding 888k underpinned by strong acquisition and government stimulus campaigns as well as improving churn management. Although
cost optimized amid COVID restrictions but increasing 16% QoQ from low base in 2Q21 as well as more campaigns of new content and products in this quarter i.e. Disney+ hotstar, Olympics, and FBB 24-hr
’ income below 30K baht/month, the Company has launched marketing campaigns and increased credit line to support new spending during the high season the fourth quarter of this year such as AEON Shop Plus. As
campaigns. • Admin & other expenses at Bt3,736mn, decreased -3.0% YoY due to a reduction in depreciation of right-of-use assets and decreased by -8.6% QoQ due to cost controls. The provision of bad debts, as
expenses reported at Bt1,126mn, decreasing -38% YoY and decreasing -4.2% QoQ from lower advertisement and campaigns. • Admin & other expenses were at Bt3,832mn, increasing 0.5% YoY and 2.6% QoQ and remained
-promotion activities in collaboration with credit card providers and various marketing campaigns through television, radio, and other media channels. Management Discussion & Analysis 2022 Online sales
optimization. It decreased -34% QoQ due to the seasonality of marketing and promotion campaigns which peaked in 4Q23. • Admin & other expenses were at Bt4,568mn, increasing 11% YoY mainly due to increased staff