% margin, largely from controlled handset subsidy, improve revenue momentum, and cost efficiency. Service revenue (excluding IC) increased 4.9% YoY supported by both mobile and fixed broadband segments
challenging in 1Q19. In strategic areas, aggressive price plans and handset campaigns were launched, especially in prepaid, in which AIS was competitive to preserve scale. As a result, mobile revenue grew 1.1
subscribers. However, the scale of overall subsidized campaigns has been controlled. Pricing environment has been stable and slightly improved on the high-end segment after a raise in minimum ARPU of unlimited
result of an increase in service revenue along with well-controlled expenses as well as recognition of lower tower rental for the first half, in this quarter. EBITDA margin increased from 42.3% in 3Q18 and
sales of the company, while the company still has improved on the inventory cost management as well as sales mix management in each product category efficiently, and strictly controlled on the selling and
million or 14.0 percent as the company still has improved on the inventory cost management as well as sales mix management in each product category efficiently, and strictly controlled on the selling and
share and hence retain or expand our scale in respective businesses. For mobile business, 4G adoption and demand is expected to continue rising following improved customer perception of our 4G network
was 6.4bn, -2.1% YoY, and -9.5% QoQ Excluding one-time items and FX loss, normalized NPAT was 6.7bn, +0.9% and -0.7% QoQ Continuous 5G subscriber scale expansion and maintain a leading position in 5G
applying corporate governance principles to family-controlled businesses, expectations from institutional investors and disclosure of beneficial ownership in businesses in Asia. -------------* Established