profit margin 43.65% 42.10% 2. Advertising and Media Business Revenue from services 0.81 3.71 2.90 358.02% Cost of services 3.85 9.54 5.69 147.79% Gross profit of advertising and media business (3.04

margin decreased from 48.2% in the 2nd quarter of 2019 to 38.8% in the same period of 2020. And for the 1st half of 2019 and 2020, the total costs of sales and services decreased from THB 773.2 Mn to THB

ทางการเงินและภาษี (EBIT Margin) ท่ีร้อยละ 102.0% และมี EBITDA ติด ลบจาํนวน 40.6 ลา้นบาท ลดลง 455.6 ลา้นบาท หรือลดลงร้อยละ 109.8 และในช่วง 6 เดือนแรกของปี 2563 กลุ่มบริษทัมีกาํไรจากการดาํเนินงานก่อนตน้ทุน

, AIS’ core service revenue dropped -3.2%YoY, while EBITDA (pre-TFRS16) still maintained growth of 1.8% with 45.5% EBITDA margin and NPAT decreased -7.1%. For FY20, our core service revenue and EBITDA

IC & partnership cost. SIM & Device sales reported Bt9,686mn, increasing 50%YoY due to prolonged popularity of iPhone 12 in 1Q21 but decreasing -7.6%QoQ. Sim & Device margin slightly declined to +0.6

of service and SG&A. As a result of demand weakness, EBITDA in 1Q22 dropped -0.8% YoY and -2.3% QoQ to Bt22,404mn with a margin of 49.5%. Following declined EBITDA, AIS reported a net profit of

at a higher rate than the decreased rate in revenue. Mostly because the projects’ gross margin in 2022 is slightly higher than in 2021. In addition, in 2022, the situation of the COVID- 19 epidemic

a rebound in demand of enterprise customers from a clearer political situation and a sizable project closed in the quarter. The strategy for the enterprise segment continues focusing on high-margin

% Gross profit margin* (%) 20% 27% 29% 2% 9% Net profit margin (%) 14% 16% 18% 2% 4% Management Discussion & Analysis Management Discussion & Analysis (MD&A) Q1/2018 Management Discussion & Analysis The

control. Profit 1) Gross profit was Bt183.8 1mn, an increase from 1Q17 which was Bt179 .19mn. Gross profit margin was 21.8% of total revenues from core business, a decrease of 25.1% in 1Q17, due to the