entrance of restaurant. Therefore, it shall be the unique outdoor hydraulic platform. 4. Size of the Transaction Cherdchaiwon is hired upon the Agreement in the amount of THB 8,881,000 (Eight Million Eight

can transport up to 15-20 guests per round and situate in front of the entrance of restaurant. Therefore, it shall be the unique outdoor hydraulic platform. Cherdchaiwon is hired upon the Agreement in

% YoY. Nevertheless, Outdoor media - our focus segment- recorded THB 1,525mn in advertising expenditure, an increase of 3.8% QoQ and 11.0% YoY, benefiting from a shift in people’s behavior to spend more

share, declined by 25.5% YoY to THB 3,418mn. Nevertheless, Out-of-home media, which includes Transit, Outdoor and In-store media (collectively, “OOH”) bucked the trend, increased by 12.7% YoY to THB

1 MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 1Q 2018 MD&A 1Q 2018 (ended 31 March 2018) 14 MAY 2018 MEDIA INDUSTRY AND BUSINESS IMPACT ANALYSIS The popularity of outdoor media has continuously

committees and/or delegated person to disposition of the common shares held in Prinda Public Company Limited (“PRINDA”), which is manufacturing, trading and transporting of brick, stone and sand for

slowdown in the country. Transport operators in the country to be competitive and stop transporting cement powder because management determined that it was not worth the money to get the job done. The

the country. Transport operators in the country to be competitive and stop transporting cement powder because management determined that it was not worth the money to get the job done. The company

country slowdown. The transport operators in the country to be competitive and stop transporting cement powder because management determined that it was not worth for the money to get the job done. The

includes Transit, Outdoor and In-store media with a market share of 12.9%, resiliently increased by 2.6% YoY to THB 3,394mn. OOH media continues to benefit from the structural shift in the media industry