decreased aligning to the reduction in CFC sponsorship fee. Selling expenses were THB 470 million, a decrease of THB 61 million or 11.4%, representing 10.4% of total sales, down from 14.1%. The key expenses
trade partners expanded their distribution coverage as well as adopted effective promotion campaigns in relation to the Group’s official football sponsorship status in their own responsible areas and some
) as the local trade partners expanded their distribution coverage as well as adopted effective promotion campaigns in relation to the Group’s official football sponsorship status in their own
ICUK aligning to the spending control scheme in order to achieve an acceptable return on sales, and a reduction in sponsorship fees to support an international football club in parallel to the terms and
the selling expenses in the UK market under the operation of ICUK remained under control to achieve the rate of return on sales, and a reduction in sponsorship fees to an international football club in
serve as a key to future growth in overseas businesses. Recently, we decided to enter into the deed of variation in respect of rights and fees to the sponsorship agreement with Chelsea Football Club
quarterly sales to Myanmar in 1Q/2018 as the local trade partners expanded their distribution coverage as well as adopted effective promotion campaigns in relation to the Group’s official football sponsorship
of the English Football League (EFL) sponsorship fee since June 2017 and realization of half of World Cup broadcasting sponsorship fee amounted to THB 24 million and marketing campaign to promote
the UK is, in fact, vary every month depending on the orders from importers. In short, the average monthly sales outside UK is approximately at 1 million cans. Our sponsorship to Chelsea Football Club