aspects of biases comprising (1) emotional or preference biases: focusing on present rather than future incidents; (2) belief bias: making conclusion based on too small sample size while associated risks

representativeness bias in performance presentation, investors might be subject to framing bias and loss aversion when interpreting the product values.  Loss aversion  Target/expected/guaranteed return at 8% in 8

product design and representativeness bias in performance presentation, investors might be subject to framing bias and loss aversion when interpreting the product values. http://market.sec.or.th/public

below prices which are round numbers. • They point toward a cognitive bias well-known among marketers that consumers tend to evaluate prices which end in .99 differently from prices that end in .00

trend. The Company still try to control the fresh food cost such as shrimp, salmon fish and other materials by select and revised the proper vendor and with product quality. 283/99 อาคารโฮมเพลสออฟฟิศบิล

shrimp, salmon fish and other materials by select and revised the proper vendor and with product quality. Expenses Selling expenses Selling expenses was 201.4 MB, an increased by 57.4 MB or 40% y-o-y

0.7 MB or 0.9% YoY. Due to the increase in orders for frozen shrimp and ready-to-eat frozen food. At the same time, the Company has opened a new production line. Which is the production of frozen

Million Baht or 19.6% compared to the previous year due to higher order volume in frozen shrimp and fish and frozen ready meals. The Unit’s new production line began operating since May, 2018. The Company

growth shrimp frozen’ s purchase order. Cost Cost of sales and service Cost was 140.5 MB, an decrease by 0.05 MB or 0.04% y-o-y is in alignment with the growth sale trend. The Company can control the cost

February 2018. Processed Food : Revenue from sales was 154.2 MB, an increase by 28.4 MB or 22.5% y-o-y. Due to this quarter, the Company has growth shrimp frozen’ s purchase order and the Company has