months  Framing bias  Redemption options become expected returns Loss aversion …Psychologically, losses are felt roughly twice as much as gains of the same magnitude. As a result, consumers underweigh

the financial media to co-host a charity project and made donations for Pakkret Home for Mentally and Physically Handicapped Babies (Bann Fuengfah) in Nontaburi province. (2) On November 4-5, 2006, the