%. The decrease was mainly due to the sales growth from online channel and higher in sales proportion of apple products. Selling and administrative expenses Selling and administrative expenses for Q1/2021
growth compared to Q3/2018, mainly driven by 4 key growth drivers including “Younique Customized Furniture 4.0” which increased by 47.8%, domestic project which increased by 8.0%, online channel which
resulted in a decrease of food and beverage revenues. However, the average room rate increased 6.09% due to the growth of online channels (Both directly through the company website and online travel agent
opened in Aug 2019, while online sales rose significantly by Baht 40.9 million or 133.1%. Overseas sales also increased supported by 2 new franchise stores in Vietnam, plus growth from OEM&Trading and
having seen a substantial growth in online sales. Furthermore, rental income has been impacted negatively as the Company exempted rental fees to tenants affected by the closures imposed by the government
Application To support the growth in online channels effectively, the Company implemented 2 main strategies aiming at improving customers’ brand loyalty through After You application as follows: 1. Maintain
specialty retail category expansion and growth of online and omnichannel sales, partially offset by a slight decrease in sales of goods our Italian department store category, attributable to the closure of
Whey Protein product including the increasing of marketing expenses in China for the Taokaenoi’s brand awareness in the potential growth market including marketing via online and offline target customer
the street, in office buildings and in shopping malls. These changes have resulted in the significant growth of outdoor and online advertising and the decline of traditional media, as brands and clients
growth, OOH and digital/online media, MACO has strengthen our media portfolio through 1) nationwide network expansion, 2) digitizing our media assets, and 3) integrating media inventory with Online