million due primarily to higher Gross Profit Margin from 33.5% in Q1/ 2018 to 36.1% in Q1/2019 as a result of fruitful continued product cost reduction; - Whilst SG&A including Interest expenses up 5% Y-O-Y

regulators affirmed their intention to continue working together for further fruitful collaboration and strengthen the relationship between them._________________________

development. MOU signed today is a step forward in our regional co-operation and integration and SEC-Cambodia looks forward to a long and fruitful partnership with SEC-Thailand in the years to come. We believe

% YoY. Nevertheless, Outdoor media - our focus segment- recorded THB 1,525mn in advertising expenditure, an increase of 3.8% QoQ and 11.0% YoY, benefiting from a shift in people’s behavior to spend more

The MOU signed today is a result of a fruitful discussion between SEC Thailand and the SECC on the occasion of a courtesy visit to Cambodia in early August this year. This MOU reaffirms mutual

share, declined by 25.5% YoY to THB 3,418mn. Nevertheless, Out-of-home media, which includes Transit, Outdoor and In-store media (collectively, “OOH”) bucked the trend, increased by 12.7% YoY to THB

1 MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 1Q 2018 MD&A 1Q 2018 (ended 31 March 2018) 14 MAY 2018 MEDIA INDUSTRY AND BUSINESS IMPACT ANALYSIS The popularity of outdoor media has continuously

includes Transit, Outdoor and In-store media with a market share of 12.9%, resiliently increased by 2.6% YoY to THB 3,394mn. OOH media continues to benefit from the structural shift in the media industry

/18 2018/19 OOH media 3,559 3,847 8.1% 90.4% 74.6% Digital Services1 378 1,311 246.8% 9.6% 25.4% OOH media segment Transit media Office Building and Other media Outdoor media segment Digital Services

) OOH media segment Transit media Office and Other media VGI PUBLIC COMPANY LIMITED Outdoor media segment Digital Services segment cost of sales gross profit gross profit margin selling, general and