impact from fluctuation of exchange rate . 2. Sales cost to revenue ratio increased by 1.36% (from 96.22% to 93.58%). 3. Gain from foreign exchange increased by 64.87 million baht (from loss 26.43 million

support domestic industries. Including, the fluctuation of exchange rates affects to the sales value decreased also. Anywise, the company expanded a production line to meet the needs of customers resulted

% YoY. Nevertheless, Outdoor media - our focus segment- recorded THB 1,525mn in advertising expenditure, an increase of 3.8% QoQ and 11.0% YoY, benefiting from a shift in people’s behavior to spend more

share, declined by 25.5% YoY to THB 3,418mn. Nevertheless, Out-of-home media, which includes Transit, Outdoor and In-store media (collectively, “OOH”) bucked the trend, increased by 12.7% YoY to THB

1 MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 1Q 2018 MD&A 1Q 2018 (ended 31 March 2018) 14 MAY 2018 MEDIA INDUSTRY AND BUSINESS IMPACT ANALYSIS The popularity of outdoor media has continuously

to the profit of 23.44 million baht) due to an impact from fluctuation of exchange rate, However the company tried to reduce financial risk by hedging against forward exchange contracts. 4. The

baht (from 14.37 million baht in 2016 to 25.24 million baht in 2017) due to an impact from fluctuation of exchange rate, However the company tried to reduce financial risk by hedging against forward

baht to 31.98 million baht) due to an impact from fluctuation of exchange rate. However the company attempted to reduce financial risk by hedging against forward exchange contracts. 5. The Net Profit

fluctuation of exchange rate, However the company tried to reduce financial risk by hedging against forward exchange contracts. 4. The performances decreased by 136.08 million baht (from the profit of 125.97

. A profit from foreign exchange increased by 17.23 million baht (from 25.24 million baht to 42.47 million baht) due to an impact from fluctuation of exchange rate, However the company tried to reduce