, respectively. The rise was mainly driven by growth from overseas business and also domestic sales of a new product, carbonated canned green apple flavored Carabao in 180ml (“Carabao Green Apple”), launched
Green Apple in 250ml can were already introduced into the country. Sales of 3rd party products for distribution were THB 1,409 million, increased by THB 389 million or 38.2%, showing a consecutive growth
53 million or 30.5% since these are non-core products but tools to expand the Company’s brand awareness. The new product, carbonated Carabao Green Apple flavor in a 180-ml can (“Carabao Green Apple
differentiation strategy, especially the Green Apple flavored energy drinks under Carabao trademark, which are getting more recognition from customers. Nevertheless, ICUK does realize the dynamics and competitive
teenagers to refresh brand amounted to THB 20 million combined with launching new products which is carbonated Carabao green apple, and (3) the rest amounted to THB 71 million, risen by THB 3 million or 4.5
advertising expenses relating to communication with teenagers to refresh brand amounted to THB 20 million combined with launching new products which is carbonated Carabao green apple, and (3) the rest amounted
representatives from the Stock Exchange of Thailand and other government and private agencies, was established to consider the relevant ecological system, in order to identify problems and difficulties and to
English Football League and product differentiation strategy, especially the Green Apple flavored energy drinks under Carabao trademark, which are getting more recognition from customers. As a consequence
, especially the Green Apple flavored energy drinks under Carabao trademark, which are getting more recognition from customers. As a consequence, ICUK’s business plans aim to entail further penetrations in more