the deviation of AdjRW recorded in the past. The amount of Baht 14.92, and 18.81 million for diagnosis related group (DRG) received in year 2013 and 2015 respectively and the amount of Baht 8.46 million

Interpretation • [All] One-standard deviation increase in paper loss would raise risk-taking by 13.79% • [Low-Risk Group] One-standard deviation increase in paper loss would raise risk- taking by 10.49% • [High

% YoY. Nevertheless, Outdoor media - our focus segment- recorded THB 1,525mn in advertising expenditure, an increase of 3.8% QoQ and 11.0% YoY, benefiting from a shift in people’s behavior to spend more

share, declined by 25.5% YoY to THB 3,418mn. Nevertheless, Out-of-home media, which includes Transit, Outdoor and In-store media (collectively, “OOH”) bucked the trend, increased by 12.7% YoY to THB

deviation) ควำมเห็นบริษัทจัดกำรเกี่ยวกับกำรลงทุนและทิศทำงในอนำคต พอร์ตกำรลงทุน ณ 30 มิ.ย. 59 กรอบการลงทุน : หุ้นไทย 100% โดยเน้นลงทุนใน SET50 แต่อาจลงทุนในหุ้นขนาดเล็กบ้างถ้ามีจังหวะท าก าไร และ กระจายการ

1 MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 1Q 2018 MD&A 1Q 2018 (ended 31 March 2018) 14 MAY 2018 MEDIA INDUSTRY AND BUSINESS IMPACT ANALYSIS The popularity of outdoor media has continuously

includes Transit, Outdoor and In-store media with a market share of 12.9%, resiliently increased by 2.6% YoY to THB 3,394mn. OOH media continues to benefit from the structural shift in the media industry

/18 2018/19 OOH media 3,559 3,847 8.1% 90.4% 74.6% Digital Services1 378 1,311 246.8% 9.6% 25.4% OOH media segment Transit media Office Building and Other media Outdoor media segment Digital Services

) OOH media segment Transit media Office and Other media VGI PUBLIC COMPANY LIMITED Outdoor media segment Digital Services segment cost of sales gross profit gross profit margin selling, general and

March 2018) 2 VGi GLOBAL MEDIA PLC MANAGEMENT DISCUSSION & ANALYSIS 2017/18 17 MAY 2018 Outdoor  Master Ad Public Company Limited (“MACO”) successfully acquired 70% of Comass Company limited (“Comass