base and expand market share, offering unlimited data plans at low price for prepaid and postpaid customers, resulting in a lower average revenue per user (ARPU) for the industry. For 5G service, mobile
discontinued while overall data price gradually uplifted. As a result, AIS’s mobile revenue had a strong improvement, growing 5.3% YoY and 4.3% QoQ driven by ARPU increase. The average data usage, currently at
consumer spending, industry continued to offer value- for- money mobile data to attract customers. Mobile ARPU continued to be pressured by unlimited data plan; albeit some initiated effort to raise price
-emerged and further strained tension on economy. Competition around data pricing with unlimited plan remained high and barred monetizing rise in data demand as well as stabilizing ARPU. However, mobile
launched with starting price of Bt699 on volume base plus value added contents, such as Augmented reality (AR), Virtual reality (VR) and cloud gaming, to uplift ARPU and provide real 5G immersive experience
ARPU from new subscribers, supported by cross-selling value-added services. Integration efforts focused on maintaining seamless service quality to customer experiences, while keeping efficiency and
fiber footprint, and increased ARPU from cross-selling value-added services and differentiated products like smart home solutions. TTTBB's integration efforts prioritize maintaining seamless service
ARPU. Fixed broadband added 51,600 subscribers, or 9% from previous quarter. Focusing on 50 key cities, AIS Fibre continued to capture quality customers by upselling FMC (Fixed-Mobile-Content Convergence
mobile revenue decreasing 0.2% YoY and 1.1% QoQ. However, as the low-tier fixed-speed plans had been seized, we expect the pressure on ARPU to gradually ease. On fixed broadband business “AIS Fibre”, we