relatively new investment product, recently gaining popularity among Thai investors. Its alluring advertisement “X% within Y months” seems to be the key message capturing attention of many investors. In fact

. Notwithstanding, the market volume of Thai vitamin C drink appeared to enjoy a pleasant growth rate Revenue from sales by product group Unit: THB million 2019 % 2020 % Amount Percent Branded products by our own

channel to communicate with the customers promptly as well as to increase pleasant level and top impression for keep maintain the existing customer base together with the increase of new customers. ▪ Risks

were met. Conclusion Trigger funds are a relatively new investment product, recently gaining popularity among Thai investors. Its alluring advertisement “X% within Y months” seems to be the key message