AIS PLAY video platform, AIS has started to implement a fixed-mobile-content (FMC) convergence strategy to acquire/retain quality customer segments in order to increase revenue per household in the long
) convergence strategy to acquire/retain quality customer segments to increase revenue per household. Non-mobile enterprise business also posted solid results with revenue of Bt1,241mn and growth of 30% YoY and
requirement to work or study from home. In terms of competition, many operators offered discounted packages to acquire and retain their customers driving the entry price plan to Bt299 from previously Bt399
Environment Mobile market continued to grow following customer behavior using more mobile data while 4G penetration expanding. Handset subsidies stay as a key attraction for operators to acquire and retain
maintaining network quality and attractive handset campaigns, AIS targets to acquire and retain quality data users in both postpaid and prepaid segments, while expand AIS fibre coverage to capture untapped
from resumed business promotions and activities compared to a low base in 2021 due to several lockdowns. We launch campaigns to acquire and retain customers and will continue to do so for the rest of the
in 2021 due to several lockdowns. We launch campaigns to acquire and retain customers and will continue to do so for the rest of the year. As a result, EBITDA is expected to be flat to slightly decline
% YoY. The Company’s plan to retain and acquire customers is to provide diversified services and to develop the quality services to serve the customers’ needs. The Company offers the CRM activities to