relatively new investment product, recently gaining popularity among Thai investors. Its alluring advertisement “X% within Y months” seems to be the key message capturing attention of many investors. In fact

disturbed by sharp decline in Chinese tourists, turned off by series of unfortunate events. The Chinese tourists are one of a key customer of the company. Consequently, domestic sales experienced a 1 6.69

were met. Conclusion Trigger funds are a relatively new investment product, recently gaining popularity among Thai investors. Its alluring advertisement “X% within Y months” seems to be the key message