from additional investment in machinery to improve production efficiency, reduce production cost, and prepare for increased level of production; 3) lower sales proportion in Branded domestic sales which

20221103-ADVANC-MDA-3Q22-EN Classification: Internal 3Q22 MD&A Advanced Info Service Plc. 1 Executive Summary 3Q22 Thai economy continued a slow recovery from rising inflation. Consumer purchasing

20221103-ADVANC-MDA-3Q22-EN Classification: Internal 3Q22 MD&A Advanced Info Service Plc. 1 Executive Summary 3Q22 Thai economy continued a slow recovery from rising inflation. Consumer purchasing

20221103-ADVANC-MDA-3Q22-EN Classification: Internal 3Q22 MD&A Advanced Info Service Plc. 1 Executive Summary 3Q22 Thai economy continued a slow recovery from rising inflation. Consumer purchasing

EBITDA and lower FX gain. 1Q23 Financial Summary Classification: Internal 1Q23 MD&A Advanced Info Service Plc. 5 Income statement (Bt mn) 1Q22 4Q22 1Q23 %YoY %QoQ Mobile revenue 28,847 29,524 29,258 1.4

maintained, pricing competition remained challenging with tactical pricing offered to attract new subscriptions. For example, operators offered lower speed than the entry level of 30Mbps at a lower price in

and low spending level in 1Q18. QoQ, marketing expenses declined 4. 6% mainly from lower advertisement. Marketing expenses to total revenue stood at 5.9%, compared to 5.5% in 1Q18 and 6.1% in 4Q18

alleviate contracted ARPU, pricing campaigns with lower-speed were usually deployed in provincial level to capture the low-budget segment. Demand for home connectivity has been accelerated by work and learn

%, improving YoY align with business expansion and higher sales margin, while improved QoQ due to lower Network OPEX from efficiency initiatives. 3Q24 MD&A Advanced Info Service Plc. 4 Financial position Total

1 3Q20 MD&A Advanced Info Service Plc. Executive Summary Continued economic impact on mobile business despite improved pandemic situation in Thailand With well-managed pandemic situation, domestic