demand for the new technology and the introduction of new 5G handset models at more affordable prices. For the fixed broadband, the market has maintained a substantial growth in consumer demand for remote
2- and 3-Carrier Aggregation (CA) technology. During the quarter, the competition focused on acquiring/maintaining quality customers in postpaid segment through handset campaigns and pricing strategy
% margin, largely from controlled handset subsidy, improve revenue momentum, and cost efficiency. Service revenue (excluding IC) increased 4.9% YoY supported by both mobile and fixed broadband segments
improved following on-going cost optimization and FY17 guidance maintained. AIS reported 3Q17 EBITDA of Bt17,589mn, +15% YoY and +2.8% QoQ, mainly due to revenue growth and controlled SG&A. YTD, AIS spent
speed unlimited price plan while handset subsidies were more locally- focused compared to last year. With accumulation of fixed- speed unlimited subscribers, revenue and ARPU have been pressured. However
the delivery of equipment or project until this situation can be controlled. Therefore, the operations and delivered projects are delayed, resulting in the decrease of revenue in Q1– 2020. In terms of
sub handset subsidi arket, the opera ard fibre techno itive with attra ntent bundling me entertainme y focus on acqu cing. Postpaid n ely driven by p orted by growin on quality of ne g the
challenging in 1Q19. In strategic areas, aggressive price plans and handset campaigns were launched, especially in prepaid, in which AIS was competitive to preserve scale. As a result, mobile revenue grew 1.1
2019, AIS adopted Thai Financial Reporting Standards (TFRS) 15 regarding revenue from contracts with customers. The standard affects accounting of handset campaigns with price plan contract. This