spend on advertising and slow down to increase marketing budget according to Thailand’s mourning period of King Rama 9. However, customers who focus on content services are continue to advertise. 4) Other
only classic static panels to provide greater awareness to brands/media buyers. In order to accommodate the blooming of the outdoor media segment, the Company aggressively expanded our media footprint
– December) historically generates higher revenue and earnings contribution to VGI Group, the mourning period is expected to impact the digital media segment by approximately 1 month in 3Q 2017/18. This impact
renovation of three hotels under Dusit Thani brand, and caused by a temporarily weaker demand from catering and convention during the mourning period and the royal funeral of King Bhumibol Adulyadej. Earnings
subsequent mourning period to October 2017, Entertainment and promotional marketing decrease out of respect to the country beloved King and out of request from the Government along with a decrease in private
outlook for 4Q17 should be positive compared to last year after passing the mourning period and Royal Cremation Ceremony since the end of October 2017. For hotel renovations, the Company already completed
in 20172, mainly due to an ongoing postponement of festivities subsequent to the mourning period over the passing of His Majesty King Bhumibol Adulyadej and the shrinkage of advertising spending in a
the last quarter of 2017 continuously grew from previous quarter supported by a pick-up in exports, blooming tourism and private consumption as well as a jump in manufacturing. Overall, the economy will
, the confidence in consumer has remained low level, the joint mourning for the passing of the King has effected to the domestic economy activity, these affected the purchasing force and spending less. (2
advertising industry reported a decline of 6.0 percent by the last year in the amount of THB 101,445 million in 2017 where mainly cause is a decline of the festivities since 2016 subsequent to the mourning