campaign boosting customer’s spending. In addition, price competition has heightened, underpinned by the low fixed-speed unlimited plans which limit the ARPU growth. For 5G service, our 5G network continued
beginning of the second quarter of 2019. Moreover, commercial banks will have to focus on cost and asset quality management for enhanced efficiency while also bracing for heightened competition, especially
. Prepaid segment saw a net loss of 276k mainly from seasonal churns of one-time segmented SIMs. However, prepaid ARPU improved 4.6% QoQ to stand at Bt182 due to the price adjustment. Despite heightened price
moving away from traditional services towards value enhancement such as cross-selling and upselling to better monetize heightened customer demands. Furthermore, operators continue encouraging 5G adoption
service, emphasizing on convenience, simplicity, and worry-free to use mobile data. Competition in fixed broadband has been heightened by the incumbents. Although an average industry ARPU remained in a
acquisition strategy and ongoing efforts to maintain market share and raise awareness of 5G. Expanded leadership in 5G 2021 was the year that AIS focused on expanding its 5G network. By the end of 2021, our 5G
competition heightened with smaller package being introduced in the market . Mobile Business 1Q19 4Q19 1Q20 %YoY %QoQ Subscribers Postpaid 8,543,800 9,107,400 9,140,800 7.0% 0.4% Prepaid 32,946,900 32,906,400
limited to certain sales channels. On fixed broadband, competition has heightened. Operators continued to deploy half-price discounts in order to protect churn and acquire new subscriptions. Although an