of SEM, with the results of the measurement equations in Panel A, the structural equations in Panel B, and the goodness-of-fit statistics in Panel C. The first focus is on the results of measurement

decreased to 0.85% when compared to previous year. It gained from the sales of low cost merchandise which was in higher portion. Total cost of sales and administrative expense were 618.64 million baht, it

. However, cost of goods sales to revenue ratio decreased 50.43 % from previous year to 50.17 %. It came from the sales of low-cost merchandise which was in higher portion. Total cost of sales and

major shareholder of SRD, direct holding 27% and indirect holding 13% shares. Transaction type LHMH will enter into an agreement to be an advisor to re-merchandise and manage renovated sales area in

50.41%. It came from the sales of low-cost merchandise which was in higher portion. Total cost of sales and administrative expense were 140.40 million baht, it decreased from the same period of previous

sales promotion of audio and visual merchandise to meet customer demand during the FIFA World Cup 2018. Likewise, the Company rolled out activities to promote the sale of electrical appliances and cooling

of the Company this quarter is still in line with plan, especially the Homepro business, which continues to increase its efficiency and improve merchandise management. This includes the conversion of

LIMITED MANAGEMENT DISCUSSION AND ANALYSIS FOR Q1/2018 2 2. ECONOMIC SITUATION Thai economy in Q1/2018 continually expanded, supported by every economic engine especially merchandise exports, which were

36.6% ▪ Revenue from Retail Merchandise 10.4 1.6% 12.0 2.0% 1.6 15.4% Franchise Fee Income 17.5 2.7% 14.8 2.4% -2.7 -15.6% Revenue from sales of goods and services 633.6 98.4% 596.6 98.6% -37.0 -5.8

product sales mix of both general merchandise and directly sourced private-label goods, product assortment planning and increasing in gross profit margin from Mega Home business which benefited from