LUMPHINI, PATHUM WAN, Bangkok 10330 Tel.0-2105-4136 Fax.0-2252-9340 3 ICAP SECURITIES CO.,LTD. LUMPHINI, PATHUM WAN, Bangkok - Tel.0-2253-0888 Fax.0-2256-0999 4 TRADITION FIXED INCOME SECURITIES CO.,LTD. 191
rational investment decisions but their decisions are usually influenced by several factors and restrictions; emotion, beliefs and biases, for example. Those factors and restrictions cause investors to
Company Name Website AFS AFS SECURITIES (THAILAND) CO.,LTD. ELITE ELITE SECURITIES CO.,LTD. ICAP ICAP SECURITIES CO.,LTD. TRADITION TRADITION FIXED INCOME SECURITIES CO.,LTD. WSTPS WALL STREET TULLET PREBON
mutual fund. Such factors include emotion, personal belief and attitudes toward different channels of savings and investment. For example, some investors prefer low risk, principal guaranteed investment
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information. • Recognise that human characteristics such as emotion can have an impact on investing decisions in unanticipated ways. • Recognise that discipline in investing can minimise behavioural biases. 7
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