differentiation strategy, especially the Green Apple flavored energy drinks under Carabao trademark, which are getting more recognition from customers. Nevertheless, ICUK does realize the dynamics and competitive
English Football League and product differentiation strategy, especially the Green Apple flavored energy drinks under Carabao trademark, which are getting more recognition from customers. As a consequence
, especially the Green Apple flavored energy drinks under Carabao trademark, which are getting more recognition from customers. As a consequence, ICUK’s business plans aim to entail further penetrations in more
product differentiation strategy and careful allocation of marketing and promotional budgets to spur growth through priority channels. The launch of Green Apple flavored energy drink in the late 2016 is an
, respectively. The rise was mainly driven by growth from overseas business and also domestic sales of a new product, carbonated canned green apple flavored Carabao in 180ml (“Carabao Green Apple”), launched
Green Apple in 250ml can were already introduced into the country. Sales of 3rd party products for distribution were THB 1,409 million, increased by THB 389 million or 38.2%, showing a consecutive growth
53 million or 30.5% since these are non-core products but tools to expand the Company’s brand awareness. The new product, carbonated Carabao Green Apple flavor in a 180-ml can (“Carabao Green Apple
acquisition of dried fruit business and acquisition 51% additional ordinary shares (Registered and Paid-up Capital) of Fruity Dry Company Limited Attn.: The President The Stock Exchange of Thailand Global
raw materials. For example, the production of crude palm oil from crushed fruit, the production of soybean oil and soybean meal from soybean, the initial processing of timber products in mills (i.e
in domestic branded sales from new packaging launch, new crop season for canned fruit, improved domestic CMG sales plus good response of new product as well as continual growth of export branded sales