the ongoing management of the product mix and improved assortment planning for all product range. This includes product development under the private brand to enhance the gross margin. In March, the
base by capturing the younger generation. The Company continues to focus on optimizing the profitability of each product segment, such as increasing sales mix of direct sourcing, product assortment
%, respectively. The increase in sales stemmed from sales generated from new stores, while an improvement in the effectiveness of product assortment planning led to the continued expansion of the Company’s gross
to change in product sales mix of both general merchandise and directly sourced private-label goods, product assortment planning and increasing in gross profit margin from Mega Home and HomePro in
general merchandise and directly sourced private-label goods and improved product assortment planning . 3. Selling and administrative expenses (SG&A) amounted to Baht 3,474.25 million, an increase of Baht
assortment planning and increasing in gross profit margin from Mega Home and HomePro in Malaysia which benefited from greater economies of scale. 3. Selling and administrative expenses (SG&A) amounted to Baht
performance of existing operations: The following are key initiatives and strategies are being implemented or reviewed to improve performance of existing operations: Product Assortment: • Merchant Core - Review
operations: The following are key initiatives and strategies are being implemented or reviewed to improve performance of existing operations: Product Assortment: Merchant Core - Review all existing products
. Managerial myopia is not uncommon and has been discussed and documented in prior research (Bhojraj and Libby, 2005; Laverty, 1996, 2004; Lundstrum, 2002; Mizik, 2010). To gain more insights, we investigate the