the Company’s shares traded on the SET during the 7 consecutive business day prior to the date on which Board of Directors’ Meeting of the Company resolved to propose to the shareholders’ meeting to

the 7 consecutive business day prior to the date on which Board of Directors’ Meeting of the Company resolved to propose to the shareholders’ meeting to consider and approve the Issuance and Offering of

% YoY. Nevertheless, Outdoor media - our focus segment- recorded THB 1,525mn in advertising expenditure, an increase of 3.8% QoQ and 11.0% YoY, benefiting from a shift in people’s behavior to spend more

traded on the SET during the 7 consecutive business day prior to the date on which Board of Directors’ Meeting of the Company resolved to propose to the shareholders’ meeting to consider and approve the

’ experience in outdoor media advertising. Currently, COMASS has 113 static billboards and 7 digital billboards in strategic locations across 23 provinces in Thailand. COMASS Static Billboards COMASS Digital

1 MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 1Q 2018 MD&A 1Q 2018 (ended 31 March 2018) 14 MAY 2018 MEDIA INDUSTRY AND BUSINESS IMPACT ANALYSIS The popularity of outdoor media has continuously

includes Transit, Outdoor and In-store media with a market share of 12.9%, resiliently increased by 2.6% YoY to THB 3,394mn. OOH media continues to benefit from the structural shift in the media industry

/18 2018/19 OOH media 3,559 3,847 8.1% 90.4% 74.6% Digital Services1 378 1,311 246.8% 9.6% 25.4% OOH media segment Transit media Office Building and Other media Outdoor media segment Digital Services

) OOH media segment Transit media Office and Other media VGI PUBLIC COMPANY LIMITED Outdoor media segment Digital Services segment cost of sales gross profit gross profit margin selling, general and

”), an Outdoor media company with 113 large-format static billboards and 7 digital billboards covering 23 provinces of Thailand.  MACO started the process towards digitisation by replacing static