Microsoft Word - ELCID_Telemax Capital Increase No. FER 600195 March 23, 2018 Subject : Notification of the capital increase and investment plan of its subsidiary Attention : President, The
from a recovery of tourism and ongoing efforts to offer better-value packages to customers. AIS continues to focus on the user experience and increase 5G subscribers which still gives an ARPU uplift
from the rainy season in 3Q but continued to benefit from increasing tourism-related usage and efforts to uplift the ARPU. The competition stabilized since the beginning of the year while operators are
-value customers, causing the drop in acquisition rate. The growth is expected to gradually improve with long-term targets maintained. On the other hand, existing customers showed a continuing ARPU uplift
consumer spending, industry continued to offer value- for- money mobile data to attract customers. Mobile ARPU continued to be pressured by unlimited data plan; albeit some initiated effort to raise price
capture high value segment to prevent the compete with price directly to uplift ARPU. We continue our focus on enhancing network quality, increase customer engagement, and delivering effective retention
had a higher impact from the decline in domestic purchasing power leading to lower prepaid usage despite an increase in tourism-related income. Competition remained intense with the market continued
lead with superior 5G user experience to capture high value segment to prevent the compete with price directly to uplift ARPU. We continue our focus on enhancing network quality, increase customer
was also benefited from the increase in 5G subscribers which still gives a 10-15% uplift in ARPU. AIS continues to prioritize customer experience by enhancing network and service quality and adopting