remained concentrated on smaller packages as consumers affected by sluggish economy are seeking for value-for-money. Therefore, the industry ARPU remained under pressure amidst weak spending environment
additional investment to upgrade office building’s facilities. - Administration expenses increased due to additional headcount required for the succession plan. Extraordinary items included 15.2 million baht
upgrade were the key marketing tool to attract new customers and prevent churn. In addition, building accretive value by providing value added services, such as multiple routers for broader home coverage
pressure and weak economy. While competition in prepaid segment remained competitive, the postpaid competition escalated in late-Feb as all operators introduced 10Mbps speed unlimited data plans at Bt300
pressure and weak economy. While competition in prepaid segment remained competitive, the postpaid competition escalated in late-Feb as all operators introduced 10Mbps speed unlimited data plans at Bt300
advantage of additional market opportunities which arose due to operational issues at some of our competitors. This was in addition to the “fix the basics” technical upgrade program which resulted in full
home while the entry plan remained stable around Bt400. The operators mainly focused on value-added services such as speed boost, equipment upgrade, service quality and VDO contents. AIS Fibre focused on
by 3.4 mil. baht. - Total expenses increased 9% mainly due to: 1) Cost of rental and service was up by 2.6 mil. baht or 7% as depreciation expenses increased from investment to upgrade office buildings
the sale growth of products during the period as compared. However, the Company has shown continuing effort to improve its net profit margin and is still expecting for an upgrade performance in the
consideration for the second half of the year and is still aiming for an upgrade performance in the new coming years. Please be informed accordingly Sincerely Yours, ----------------------------------- (Mr