demonstrates that traditional regression analysis produces inconsistent relationships between CSR and firm value depending on which CSR proxy enters the regression. By contrast, SEM provides decisive evidence in
Centre (SBPAC). This is to encourage Thai people of Chinese descent in such provinces to celebrate Chinese New Year similar to Thai Buddhist and Muslims in case of traditional and religious holiday
. Advertisers have adjusted their budget allocation from conventional media such as TV, Newspaper, Magazine and Radio to other potential sectors to optimise communicability. Hence, advertising expenditures for
(Traditional Thai Food, Snack and Frozen) recorded its revenue of Baht 359.5 million which 1.2% increased from Q2/2016 or in Baht 4.4 million. - Seafood business recorded its revenue of Baht 235.8 million which
(YoY). Please find the details of sales growth by business units as follows: - Processed meat business (Traditional Thai Food, Snack and Frozen) recorded its revenue of Baht 354.5 million that 4.5
4.7%. Please find the details of sales growth by business units as follows: - Processed meat business (Traditional Thai Food, Snack and Frozen) recorded its revenue of Baht 1,512.7 Million that 6.6
20.5 Million, or 3.1%. Please find the details of sales growth by business units as follows: - Processed meat business (Traditional Thai Food, Snack and Frozen) recorded its revenue of Baht 366.7 Million
conventional media sectors. The TV sector with the highest market share at 64.8%, fell 7.4% YoY to THB 65,786mn and Traditional media (Newspaper, Magazines and Radio) with a 13.9% market share, declined by 21.7
changes over the past few years. Traditional media such as television, newspaper, magazine and radio has been in steady decline, while Out-of-Home (“OOH”) and online/digital media have become the go-to
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