1 MD&A 2Q 2017 (Ended 30 June 2017) MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 2Q 2017 1 AUG 2017 MEDIA INDUSTRY AND BUSINESS IMPACT ANALYSIS Advertising spending reported a decline of 1.4% QoQ
return to profitability, PDI will: Carefully screen its assets and sell those that are no longer useful. In doing so expenses will be reduced and cash will be generated to invest in new M&A targets
profitability, PDI will: Carefully screen its assets and sell those that are no longer useful. In doing so expenses will be reduced and cash will be generated to invest in new M&A targets. Further manage down
company to new sustainable business. To speed up its return to profitability PDI will: Carefully screen its assets and sell those that are no longer useful. In doing so expenses will be reduced and cash
Company. The 9-month of 2018 needs to be evaluated as the early stage into the transition of the company to new sustainable business. To speed up its return to profitability PDI will: Carefully screen its
evaluated as the early stage into the transition of the company to new sustainable business. To enhance its return to profitability, PDI will: • Carefully screen its assets and sell those that are no longer
in 20172, mainly due to an ongoing postponement of festivities subsequent to the mourning period over the passing of His Majesty King Bhumibol Adulyadej and the shrinkage of advertising spending in a
sustainable business. To enhance its return to profitability, PDI will: • Carefully screen its assets and sell those that are no longer useful. In doing so expenses will be reduced and cash will be generated to
remains sluggish, resulting in the contraction of advertising expenditures by 11.4% YoY to 26,351mn in the third quarter of 2017. Overall advertising spending was weighed down by TV sector (Analogue TV
stations’ columns, and full commercialisation is expected to start in 3Q 2019. Lightboxes at Surasak station LED Screen at Chit Lom station MALAYSIA • Currently, VGI Global Media (Malaysia) Sdn Bhd (“VGM