1 MD&A 2Q 2017 (Ended 30 June 2017) MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 2Q 2017 1 AUG 2017 MEDIA INDUSTRY AND BUSINESS IMPACT ANALYSIS Advertising spending reported a decline of 1.4% QoQ
prices for most agricultural products remain low, resulting in a fragile recovery in consumption. This has also been effected by the reduction of spending stimulus measures by the government compared to
quarter but may be restrained by vulnerable and highly uncertain household income as well as elevated household debt. These factors are causing customers to be cautious on spending. Moreover, the tourism
continuously increased over the past few years as evident from an acceleration of its advertising expenditures by 3.6%1 YoY to THB 1,678mn in 3Q 2017, benefiting from the shift in people’s behavior to spend more
Company’s total SG&A level was at 20.8% of sales, in-line with Q1’18 level and -30 bps QoQ. Lower spending on A&P was due to phasing of spending as per marketing activities and high base last year base from M
Accelerated government spending Source: NESDC, BOT (Apr 2024) Public investmentBillion baht 1Q2022 3Q2022 1Q2023 3Q2023 1Q2024 3Q2024 350 250 150 The Thai economy has not yet fully recovered from the Covid-19
– continued to buck the trend, OOH media with a 13.1% market share, increased by 7.0% to THB 9,805mn1. OOH media continues to benefit from the structural shift in the media industry, the ongoing trend of people
Public Company Limited (“MACO”) focuses on the Outdoor media segment, a beneficiary of the continuing structural shift in the media industry and the ongoing trend of people spending more time outdoors
The first quarter of 2017/18 (ended 30 June 2017) 1 VGi GLOBAL MEDIA PLC MANAGEMENT DISCUSSION & ANALYSIS 1Q 2017/18 2 AUG 2017 MEDIA INDUSTRY AND BUSINESS IMPACT ANALYSIS Advertising spending