to put pressure on consumers’ mobile spending. Unlike 1Q21, there were no government stimulus campaigns aimed at boosting consumer spending in this quarter. Mobile competition remained aggressive due
challenging in 1Q19. In strategic areas, aggressive price plans and handset campaigns were launched, especially in prepaid, in which AIS was competitive to preserve scale. As a result, mobile revenue grew 1.1
mobile business and cost control In 1Q21, core service revenue was Bt32,425mn, decreasing -2%YoY but increasing 1%QoQ from rebounded mobile revenue and robust growth in fixed broadband. Continuous 5G/4G
and 6.9% QoQ, making the revenue contribution grew to 4.2% of AIS core service revenue. Robust core service revenue growth (Pre-TFRS 15) with guidance maintained Core service revenue (pre-TFRS) in 3Q19
and 6.9% QoQ, making the revenue contribution grew to 4.2% of AIS core service revenue. Robust core service revenue growth (Pre-TFRS 15) with guidance maintained Core service revenue (pre-TFRS) in 3Q19
, while dropped aggressive discount campaigns on entry packages which reflected on 25% YoY increased ARPU. During the year, screening measures for quality subscriptions were implemented, which caused a
or –1.1%QoQ. Despite intense competition, AIS fibre gained 112k net adds in 2Q20, resulted in total subscribers of 1.2mn. Underpinned by work-from-home trend, AIS fibre had robust acquisition with the
spending. Aggressive competition and low customer purchasing power affected mobile revenue (Bt87,653mn) to drop -1.6% YoY. However, fixed broadband revenue (Bt6,146mn) surged 20% YoY driven by expanded
-5.1%YoY from declining mobile revenue offsetting by robust growth in fixed broadband as well as continuing growth in enterprise business. Mobile revenue was Bt118,082mn, decreasing -6.5%YoY as
Kumar (2011) find some individual characteristics can impact the local economy. Barber, Lee, Liu, and Odean (2007) among Taiwan investors and Barber and Odean (200) among US investors that aggressive