consumer spending, industry continued to offer value- for- money mobile data to attract customers. Mobile ARPU continued to be pressured by unlimited data plan; albeit some initiated effort to raise price
discontinuing fixed-speed unlimited plans, which have been limiting data monetization. As majority of fixed- speed unlimited subscriptions came in 2H18 with one-year validity, an uplift in blended ARPU remained
-emerged and further strained tension on economy. Competition around data pricing with unlimited plan remained high and barred monetizing rise in data demand as well as stabilizing ARPU. However, mobile
speed unlimited price plan while handset subsidies were more locally- focused compared to last year. With accumulation of fixed- speed unlimited subscribers, revenue and ARPU have been pressured. However
latter half of March, rising mobile data usage and demand for home broadband are offset with the discount and unlimited data plan offerings. In April and May, the NBTC’s mandates for free data and voice
the new phase of pandemic emerged in 2Q21 affecting consumer spending, mobile operators moved downward on the low-end offering of unlimited data plan. Example of these plans are Bt150 for 4mbps and
re-opening the telecom shops in malls. Meanwhile, price competition remained fluid as operators continued offering low-end unlimited data plans in prepaid segment. Despite these challenges, we
selling unlimited data packages driving the ARPU downward. Nonetheless, our 5G network continued to expand with >26k BTS and reached 85% of the population with our aim to deliver a superior customer
selling unlimited data packages driving the ARPU downward. Nonetheless, our 5G network continued to expand and reached 85% of the population with our aim to deliver a superior customer experience. Our all