2017, AIS Fibre has gained 219,700 of net subscriber addition and now has 521,200 total subscribers. ARPU in 4Q17 was Bt635, highly improved from Bt510 in 4Q16, reflecting expiration of discounted
pricing remained highly dynamic, where price plans with large data volume were offered at low ARPU, pressuring the effort to increase ARPU. The price competition in fixed broadband market was mainly
-0.9% QoQ due to seasonal effects. • Fixed broadband revenue was at Bt2,710mn, increasing 11% YoY and 4.3% QoQ despite a highly competitive environment. AIS focused on expansion of service areas into
MD&A Advanced Info Service Plc. 2 2Q23 Operational Summary AIS places efforts on offering better-value packages to capture and retain quality customers amid a highly penetrated mobile market. It is our
period of 2017, the gross profit margin was 15.64%. Due to the highly competitive so that the profitability decreased from the same period of previous year. 3. Selling expenses was Baht 29.62 million which
highly competitive. Consumers are changing their purchasing behavior because economic slows down. Yours Sincerely, Ms. Piyanan Suwannaphasri Assistant Managing Director Authorized to sign behalf of the
the gross profit margin was 10.06%. Due to the highly competitive. 3. Selling expenses was Baht 34.34 million which increased Baht 4.72 Million or increased 15.94% when compared to the same period of
has decreased And the market situation is highly competitive Consumers have changed their purchasing behavior. Yours Sincerely, Ms. Piyanan Suwannaphasri Assistant Managing Director Authorized to sign
consumers have slowed purchases and prices have risen. Market conditions are highly competitive. Therefore, the cost of sales increased . Profitability has decreased . Yours Sincerely, f~~' Ms. Piyanan
highly competitive. Consumers are changing their purchasing behavior. Yours Sincerely, Ms. Piyanan Suwannaphasri Assistant Managing Director Authorized to sign behalf of the company