general merchandise and directly sourced private-label goods and improved product assortment planning . 3. Selling and administrative expenses (SG&A) amounted to Baht 3,474.25 million, an increase of Baht
to change in product sales mix of both general merchandise and directly sourced private-label goods, product assortment planning and increasing in gross profit margin from Mega Home and HomePro in
product sales mix of both general merchandise and directly sourced private-label goods, product assortment planning and increasing in gross profit margin from Mega Home business which benefited from
product sales mix of both general merchandise and directly sourced private-label goods, product assortment planning and increasing in gross profit margin from Mega Home business which benefited from
from 26.01% in previous year to 26.83% due to change in product sales mix of both general merchandise and directly sourced private-label goods, product assortment planning and increasing in gross profit
previous year to 26.56% due to change in product sales mix of general merchandise and the enhancement of directly sourced private-label goods, as well as the continuous efficiency improvement in product
mix of both general merchandise and directly sourced private-label goods. Furthermore, there was a continuous improvement in product assortment planning from HomePro. 3. Selling and administrative
% in previous year to 26.43% due to change in product sales mix of general merchandise and the enhancement of directly sourced private-label goods’ profit margin, as well as the continuous efficiency
profit margin as a percentage of sales has increased from 25.49% in the previous year to 25.90% due to change in product sales mix of general merchandise and the enhancement of directly sourced private
. However, cost of goods sales to revenue ratio decreased 50.43 % from previous year to 50.17 %. It came from the sales of low-cost merchandise which was in higher portion. Total cost of sales and