product scope and ultimately face down this competitive pressure. Golden Lime Public Company Limited 3 MANAGEMENT DISCUSSION AND ANALYSIS FOR PERIOD ENDED 31 MARCH 2019 2. Outlook Geopolitical uncertainty
power was limited following rising energy price and inflation. The increased cost of living put pressure on consumers to spend wisely and reduced costs where required. The economic recovery benefited
A String of Earnings Increases, Future Earnings Uncertainty, and Firm Fundamentals* Sarayut Rueangsuwan † Kasetsart University, Thailand August 2015 Abstract Prior literature on meeting or beating
competitive landscape remains challenging. We saw particular weakness in the steel sector as uncertainty led to reduced production and after a record sugar season in 2018 this sector has been behind our
remained concentrated on smaller packages as consumers affected by sluggish economy are seeking for value-for-money. Therefore, the industry ARPU remained under pressure amidst weak spending environment
continued under pressure from low-price unlimited data plans, particularly in the prepaid offerings i.e. 150-200 Baht for 4-15mbps unlimited data. AIS Fibre customers continued surging and closed 2Q22 at
ease this pressure, and with the upward trend in prices, we will continue to expect healthy margins.” 2. Outlook Overall Thai economic activity in the first quarter of 2018 beat expectations with an
end. At the same time, the industry competition is anticipated to remain high with pricing strategy to address low affordability. Amid this uncertainty, AIS continue to focus on creating differentiation