-up 5G perception. Restrictions in the quarter also supported demand for Fixed broadband (FBB) which delivered strong growth of 23% YoY and 7.4% QoQ as well as non-mobile enterprise business growing 23
% YoY and 0.4% QoQ with 322k net subscribers added while 4G penetration continued to rise to 63% . Nonetheless, with our focus on brand and network investment, we continued to see improving perception
resulted in reallocation between sales and service revenue as well as marketing expenses while device subsidy is capitalized as contract assets and amortized against the service revenue over the customer
bandwidth of 2x60MHz in the industry. Consequently, we have evidently seen an improvement of network quality against peers while brand perception enhanced. That said, we have well added 1mn mobile customers
under other service revenues and device sales. As the acquisition value was higher than CSL’s net identifiable assets, AIS recognized the value difference as goodwill amounting to Bt2.8bn. With the
169 163 151 148 136 Blended 186 181 170 168 156 VOU (GB/data sub/month) Postpaid 6.7 7.5 8.3 9.2 10.9 Prepaid 4.1 5.4 6.2 7.0 8.2 Blended 4.7 5.9 6.7 7.6 8.9 Device Penetration 4G-handset penetration 39
9.8 10.3 10.1 10.5 Blended 10.1 10.9 11.4 11.5 12.1 Device Penetration 4G-handset penetration 57% 59% 63% 66% 69% Fixed Broadband Business FBB subscribers 676,700 730,500 795,000 855,400 937,000 FBB net
9.8 10.3 10.1 10.5 Blended 10.1 10.9 11.4 11.5 12.1 Device Penetration 4G-handset penetration 57% 59% 63% 66% 69% Fixed Broadband Business FBB subscribers 676,700 730,500 795,000 855,400 937,000 FBB net
10.9 11.4 11.5 Device Penetration 4G-handset penetration 54% 57% 59% 63% 66% Fixed Broadband Business FBB subscribers 623,400 676,700 730,500 795,000 855,400 FBB net addition 51,600 53,300 53,800 64,500
customer perception. We continue to focus on delivering fair profitability balancing between short- and long- term drivers while keeping our solid financial strength. Market and Competitive Environment As