spending, operators continued to offer fixed-speed unlimited data packages for prepaid and postpaid as a key acquisition strategy to capture value-for-money segment. The unlimited packages had been
the new phase of pandemic emerged in 2Q21 affecting consumer spending, mobile operators moved downward on the low-end offering of unlimited data plan. Example of these plans are Bt150 for 4mbps and
to weak spending affecting mobile operators to maintain offering low-unlimited plans to keep their customer base. In addition, as mobile operators have attempted to increase their 5G adoption, there
5.09 million, representing an average increase of 0.70 million or an increase of 13.66%. The main reason for the decline in user spending was the infla- tionary situation of the country's economy
million or -37.88% YoY. This was due to the decline in average user spending on digital content services. Even though the average number of digital content users per month in 2022 was 6.07 million, up from
-KYC) Expanding new target of customer by launching E-wallet application on smartphone called “Be Wallet” with the target of over 100,000 subscribers (revised down) At the current, the telco operators
cost. EBITDA in 3Q22 was Bt22,091mn dropped -3.5%YoY mostly from resumed marketing spending and surging network OPEX due to higher utility price and network expansion. It dropped -1.2% QoQ due to core
re-opening the telecom shops in malls. Meanwhile, price competition remained fluid as operators continued offering low-end unlimited data plans in prepaid segment. Despite these challenges, we