spend on advertising and slow down to increase marketing budget according to Thailand’s mourning period of King Rama 9. However, customers who focus on content services are continue to advertise. 4) Other
– December) historically generates higher revenue and earnings contribution to VGI Group, the mourning period is expected to impact the digital media segment by approximately 1 month in 3Q 2017/18. This impact
renovation of three hotels under Dusit Thani brand, and caused by a temporarily weaker demand from catering and convention during the mourning period and the royal funeral of King Bhumibol Adulyadej. Earnings
the Covid-19 outbreaks. However, most of the drop was compensated by sales of Woody C+ Lock Lemon Flavoured, the new vitamin C drink launched in March 2020 under the Company’s production and the joint
subsequent mourning period to October 2017, Entertainment and promotional marketing decrease out of respect to the country beloved King and out of request from the Government along with a decrease in private
tablet. And, in the second half of the year, the Company will continue to launch additional new products beyond its traditional products, i.e. Salty Lemon, a carbonated beverage product from LQSF in
268 million, an increase of 14% YoY. Selling expenses to sales increased to 22.2% from 15.7% in Q3/2017, mainly due to multiple new products launch, e.g. Carbonated Fizza Salty Lemon, HPP (High Pressure
outlook for 4Q17 should be positive compared to last year after passing the mourning period and Royal Cremation Ceremony since the end of October 2017. For hotel renovations, the Company already completed
in 20172, mainly due to an ongoing postponement of festivities subsequent to the mourning period over the passing of His Majesty King Bhumibol Adulyadej and the shrinkage of advertising spending in a
บริษัทฯ ยังมแีผนการ ออกสนิคา้ใหม่ๆ นอกเหนือจากกลุ่มผลติภัณฑเ์ดมิของ บริษัทฯ เพิ่มเติมอย่างต่อเนื่อง เช่น Salty Lemon ผลติภัณฑใ์นกลุม่เครือ่งดืม่อัดลม (Carbonated) ซึง่เป็น สนิคา้จาก LQSF ประเทศเวยีดนาม รวมถ