. Outdoor media’s strength is as a medium that reaches consumers when they are on-the-go to create brand awareness with extensive reach. Over the last few years, the outdoor media segment has consolidated
mere association. Finally, we also investigate the prediction of the critical mass theory, which posits that female directors matter if there are enough of them on the board. Prior research suggests that
increased over the past few years, benefiting from the shift in people’s behavior to spend more time outside as well as its strength as being a media that reaches consumers when they are on the go and
for consumption to decelerate. Government investment expanded as a result of the disbursement for mass transit and telecommunication projects, while private investment, in spite of signs of improvement
spending more time outdoors and its strength as being a medium to create brand awareness that reaches consumers when they are on the go. For Online media, Digital Advertising Association Thailand (“DAAT
shares of Co-Mass Company Limited (“COMASS”) with total investment of THB 160mn, thereby increasing MACO’s stake in COMASS to 100.0%. As a result, MACO fully controls COMASS, allowing us to utilise
Australia to EGR Europe as delivery country. Gross profit margin decreased 4% duted to sold OEM project that high gross profit margin decrease, gross profit of Trading products decreased dued to Baht strength
, requiring the company to consider the need for organizing mass gathering activities. Under the circumstances, the company has less income from training activities or seminars. Moreover, the six-month of
to reach the mass market, which will extend the Company’s expansion into new segments in the future. Figure 2: MAT Dec 2017 RTD Fruit Juice Market Value breakdown by Market Segment 3. Results of
Trading products decreased dued to Baht strength. - 2 - Selling and Administrative Expenses In the three-month period ended 30 June 2017 and 2016, total selling and administrative expenses of the Company