Guideline for Internet Regulation แแนนววททาางงกกาารรกํ ากํ ากักับบดูดูแแลลกกาารรทํ าทํ าธุธุรรกกรรรรมมดดาานนหหลัลักกททรัรัพพยยผผาานนสื่สื่ออ oonn--lliinnee บทนํ า การใช Internet เปนสื่อในการ

rapid increase of the number of Internet users; and the growing recognition of these media as effective advertising and marketing tools. Within the OOH media landscape, the trend has shifted from the sole

Advertising Association Thailand (DAAT) recorded THB 9,477mn of advertising expenditures in 2016 and it is expected to grow by 24% in 2017 mainly driven by the acceleration of internet access and the ubiquity

changes, whereby urban population nowadays tend to spend more time outside their homes; the rapid increase of the number of Internet users; and the growing recognition of these media as effective

Association Thailand (“DAAT”) revised up the advertising expenditures to THB 12,000mn, or an expected growth of 29% in 2017 (prior forecast: 24% growth in 2017), mainly driven by the acceleration of internet

2017/18. The increase was mainly driven by encouraging growth in the Out-of-Home media sector as well as the consolidation of Trans.Ad Solutions Company Limited and Roctec Technology Limited

consolidation of the acquired hotel business in Europe. 2) Revenue from the office for rent business of Baht 38.6 million from office building in London, U.K. 3) Other revenue of Baht 82.5 million, which grew by

”) forecasted the advertising expenditures in 2017 to hit THB 12,000mn, or an expected growth of 30% YoY, mainly driven by the acceleration of internet access and the ubiquity of mobile phones. As consumer

. The increase was predominantly due to the consolidation of the acquired hotel business in Europe. 2) Revenue from the office for rent business of Baht 40.9 million, which grew by Baht 31.4 million or

increase of the number of Internet users; the ongoing expansion of the e-Commerce market; and the growing recognition of these media as effective advertising and marketing tools. Within the OOH media