, Thailand’s pastry and bakery industry face fierce competition from both direct and indirect competitors as result from (1) Pastry and bakery industry face a threat from a price war; hence competitors often use
from home. The price competition remained intense with low-price plans and aggressive discounts for new acquisition, resulted in the continued declining ARPU. Other service revenue was Bt1,066mn
had a higher impact from the decline in domestic purchasing power leading to lower prepaid usage despite an increase in tourism-related income. Competition remained intense with the market continued
sharp drop in tourist SIM while postpaid acquisition and handset subsidy slowed down from temporary shop closure, resulted in slower net add. With intense competition in prepaid and reintroduction of
broadband remained intense in 3Q20 due to continued low price packages starting from Bt299 for 100Mbps, which is lower than industry ARPU, in response to the macro low-spending environment. Speed and device
to put pressure on consumers’ mobile spending. Unlike 1Q21, there were no government stimulus campaigns aimed at boosting consumer spending in this quarter. Mobile competition remained aggressive due
. However, intense price competition resulted in 11%YoY drop in ARPU. AIS Fibre revenue in FY20 grew 22%YoY and accounted for 5.3% of AIS core service revenue. Enterprise business grew with digitalization