rational investment decisions but their decisions are usually influenced by several factors and restrictions; emotion, beliefs and biases, for example. Those factors and restrictions cause investors to
mutual fund. Such factors include emotion, personal belief and attitudes toward different channels of savings and investment. For example, some investors prefer low risk, principal guaranteed investment
methodology and a highly consultative approach. It highlights investor sentiment in subsectors and broad opportunity areas, while also suggesting viable business models that can be supported.Private sector